Privacy Policy

1. Introduction

Dear visitor,

Thank you for visiting our website. To ensure that you feel safe and happy while visiting our website, the following information gives you a comprehensive guide on what we do with your personal data. This data privacy policy is designed to inform you about how we collect, use and transfer your personal data.

 2. Imprint

The following information must be made easily accessible, in a direct and permanent basis, to recipients of the service and to the authorities' competent with the following information:

- AB InBev UK Limited T/A Budweiser Brewing Group

Registration number: 3982132, registered in England and Wales Address: Bureau, 90 Fetter Lane, London EC4A 1EN Tel: +44 1582391166, E-mail: consumer.helpline@ab-inbev.com Value added tax (VAT) number: GB745737502

3. Use of data

We collect personal information of our users in two ways:

- through registration to clean up UK beaches on the website after scanning your QR code; and / or

- through cookies (for more information about cookies, please see below). - By asking you to provide us your name, shipping address and billing address, , email address, payment information and date of birth (to ascertain your legal drinking age). Our purpose in gathering this personal information is to:

- allow you to purchase Corona branded items

- or to send you current mailings or other marketing information about Corona and our companies in which we think you would be interested through email (if you have given us permission to do so when you have registered with us.)

AB InBev UK and its agents will retain your personal information only as long as necessary for fulfilment of the purposes described above or as required by law.

You will be able to unsubscribe from receiving marketing information from us, by simply emailing back “unsubscribe” at any time to any text marketing message or by following the ‘unsubscribe’ link in the e-mail marketing we send to you. Alternatively, you may send us a request using the contact details at the bottom of this policy.

Please note that if you opt not to receive promotional messages from us, we will still continue to send you information that relates to any account you may hold with us, or any business relationship you may have with us, such as a request you have made for or about our goods and services (such as transactional messages about sweepstakes in which you may have entered or purchases).

 4. User Rights

As a user you have the right to request information on the data we store concerning you as well as the purpose of storage. In addition, you have a right to demand that incorrect data are being corrected and data which are inappropriate or no longer needed are being deleted. You also have the right to request from us to restrict the processing of your data as well as the right to data portability. If personal data is collected according to Art. 6 (1) (f) you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data. We will no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of you or for the establishment, exercise or defence of legal claims. For information, requests and suggestions regarding data protection, please do not hesitate to contact us. 

5. Cookies

Cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies you can store information for a certain period of time and identify the user’s device. For a better user guidance and an individual representation of performance we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent.

The website has in place different types of cookies as explained below.

For “Strictly Necessary cookies” we are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes explained below.

With regards to “Performance Cookies”, “Functional Cookies” and “Targeting cookies”, we are processing your personal data based on your consent according to Art. 6 (1) (a) GDPR for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. In case you would like to change your cookies preferences, please go to “cookie settings” at the end of the “cookies” section of this privacy policy.

6. Tracking Technologies

Integrated into this website are the targeted advertising tools Google Analytics. These tools use cookies and similar technologies and enable us to analyse the visitor’s use of our website. For this purpose, the generated information in the cookie (including your IP-address) is sent to us and stored to enable us to optimize the use of our website and/or provide you with advertisements tailored to your interests. You may preclude the use of these tracking technologies by selecting the appropriate settings in your browser. Be aware that in this case it may occur, that you may not be able to use all functions of this website.

You can also object to the use to of Google Analytics at any time by updating your settings on the cookie banner.

We process your personal data based on your consent according to Art. 6 para. 1 lit a) GDPR for the purposes explained above. After selecting your cookie preferences, your consent will be obtained and registered via our cookie banner. The personal data will be erased when they are no longer necessary for the original purpose. You may preclude the usage of cookies by selecting the appropriate settings on your browser or in our cookie banner, in this case, it may occur, however, that you may not be able to use all functions of this website. Depending on the browser you use you can also install a browser plug-in to prevent tracking.

7. Facebook Pixel

A Facebook pixel is an analytics tool that consists of a code that is installed on our website. When you perform certain activities on our website, such as visiting a web page or buy a product, the Facebook pixel is triggered and will collect this information in the Facebook environment, if you are using Facebook. This technology allows us to provide users customised content and advertising, to provide social media features and to analyse traffic to our website. The Facebook pixel may collect personal data from you, including:

• Operating system used

• Type of website used, for example on mobile or desktop

• Type of client used, for example a browser or mail program.

• Client’s screen resolution

• Time the website was visited

• Activities on the website during a session (when using multiple tracking pixels)

• IP address (provides information on the Internet Service Provider and location)

Your personal data will not be processed by any third party other than Facebook for this operation.

8. Customer Data Platform

Our website has in place a Customer Data Platform (CDP). Our purpose in using CDP is to ensure that you receive advertisement content tailored to your interests in our websites and also in external sites you visit. A CDP is an advertising technology that automatically creates audience segments to share the best of our campaigns with you and other beer lovers. Our CDP automatically analyses and categorizes data deriving from different sources, for example, other sites and other website users.

We will only process your personal data after you provide us your consent, following Art. 6 (1) (a) GDPR. You will not suffer any detriment if you don't consent to this operation. 

Once consent is provided, our CDP will start processing your data and it will be shared with other business partners of ARM Treasure Data using the same tool. The data controller for this operation is Treasure Data, Inc., so please keep in mind that AB InBev has no control over who your data is shared with as this is unilaterally determined by the CDP. As the technology of a CDP is very complex and various stakeholders are involved, in case you would like to know more about this operation please review the information provided by the Treasure Data, Inc. for further guidance. https://www.treasuredata.com/privacy/

9. Data Management Platforms

Your data may be collected processed in a Data Management Platform (DMP) operated by Salesforce.com, Inc. Our purpose of using DMP is to ensure that you receive advertisements tailored to your interests in our and other sites that you visit. A DMP is an advertising technology that automatically creates audience segments to share the best of our campaigns. A DMP uses cookie and non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on or off this website. DMP automatically analyses and categorizes data deriving from different sources for example other sites and from other beer lovers.

We will only process your personal data for this purpose after you have provided us you consent, in accordance with Art. 6 (1) (a) GDPR. You will not suffer any detriment if you would like your data not to be send to one or all DMP providers. You can withdraw your consent on the cookie banner.

After you consent to this operation our DMP will start processing your data and it will be shared with other parties such as publishers, marketing data providers and business partners using the same DMP tool. Salesforce.com,Inc. is another data controller who carries out data processing upon whom we however have only limited influence. In case you would like to know more about this technology please review the information provided by the Salesforce.com, Inc. for further guidance. https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-privacy/

10. Newsletter

On our website, you have the option of subscribing to our free newsletter. We use the opt-in procedure for subscription. Once you submit the subscription form to us, you will receive a confirmation email from us. Your subscription will be activated only after you have clicked on the link in the confirmation email. You can unsubscribe from the newsletter at any time. To do so, use the unsubscribe function on our websites or the unsubscribe link at the end of each email. Your email address will then be deleted immediately from the distribution system.

We are processing your personal data according to Art. 6 (1) (a) GDPR. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments). The provision of such data is necessary in order to provide you with our newsletters (Art. 6 (2) (c) GDPR).

 11. Online Shop

In order to place an order you have to register on the website. We do not collect more personal data than is necessary. The personal data you submit during your registration or while placing an order will only be used for the purpose of processing your orders, according to Art. 6 (1) (b) GDPR. We do not use your data for marketing or other purposes, unless expressly opted-in by you. In order to secure the transmission of sensitive bank and credit card details and to protect data from abusive use we utilize in transit encryption (SSL, Secure Socket Layer).

12. Social Links

We place various social media buttons on our platform in the form of a link. Following are the social media buttons used but not limited:

- Instagram, Facebook, Twitter, Youtube

We do only display a button on our platform and do not integrate any social media plugins. Personal data from you will only be transferred if you click on the button.

If you are already logged into the social media service when you click on the social media button, the social media service may also use this data to identify your user name and possibly even your real name. We have no control over the extent, nature and purpose of such data processing by the social media service. Please note that the social media service is perfectly capable of using this data to create pseudonymised and even individualised user profiles.

You can find further information about data protection regarding Instagram at https://help.instagram.com/155833707900388.

You can find further information about data protection regarding YouTube at https://policies.google.com/privacy?hl=en-US.

 You can find further information about data protection regarding Facebook at https://help.instagram.com/155833707900388.

You can find further information about data protection regarding Twitter at https://help.instagram.com/155833707900388.

13. Contact Form

When you are using the contact form to get in touch with us, we only collect and process your name, your email address and your questions and comments.

You are free to give us more information.

Please note that by clicking on “contact us” you are leaving this website and are redirected to our global “contact us” website (https://contactus.ab-inbev.com) which is not operated by us.

We are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes of replying to you and staying in touch with you. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments).

14. Security Measures

We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.

To protect your data against unwanted access, we use data encryption. Data collected from this website will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology by using 256-Bit TLS (Transport Layer Security) encryption. If the connection is encrypted the ‘lock’ symbol on your browser status list will show as locked, and the address line will start with “https://”. We will not use encryption if you exchange only generally available information with us. Data stored in our database is encrypted using data encryption in storage technology by using 256-Bit AES encryption.

15. Legal Drinking Age

This website is not intended for individuals under the legal drinking age. Therefore, we perform age checks upon visiting the website. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it.

16. Transfer to third parties

We may disclose your personal information to third parties such as our members, our professional advisers, our external and internal service providers that provide services to us (such as distribution of newsletters, IT and website hosting and market research). We may share hashed portions of your personal data (mainly the email address) with our marketing partners to provide you advertisement in accordance to your interests and/or those of like-minded consumers. For example, we may aggregate your email address together with the email addresses of others who registered to our marketing activities, locally hash such data, and transmit the resulting hashed data to Facebook or to other marketing partners for the purpose of creating “Lookalike Audiences” (where targeted ads are sent to people on Facebook who have similar characteristics to people on our customer list) If you wish to opt-out of this use of those hashed portions of your personal data , please send us an email at: abi-team@first-privacy.com , and we will proceed to remove your data from our customer list. We may disclose your personal information for the purposes set out above and only for specific purposes according to the relevant data protection laws. Those service providers are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect your data.

We may also disclose your personal information if it is required or authorized by law, where disclosure is necessary to prevent a threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.

17. Sending information overseas

We may disclose your personal information to third parties such as our members, our professional advisers, and to our external and internal service providers that provide services to us (such as distribution of newsletters, IT hosting and market research). We may disclose your personal information for the purposes set out above and only for specific purposes according to the relevant data protection laws. Those service providers are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect your data. We may also disclose your personal information if it is required or authorized by law, where disclosure is necessary to prevent a threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.

18. Data Privacy Officer

For questions, comments or complaints, please contact our data privacy officer:

FIRST PRIVACY GmbH, Konsul-Smidt-Straße 88, 28197 Bremen, Web: https://www.first-privacy.com/ 
E-Mail: abi-team@first-privacy.com 

19. Complaints

If you are concerned that we have not complied with your legal rights or applicable data protection laws, you may bring a complaint internally through our complaints process or you may decide to make a formal complaint with the Data Protection Authorities The Information Commissioner (which is the regulator responsible for privacy in the UK).

We will deal with complaints as follows:

Step 1: Let us know

If you would like to make a complaint, you should let us know by contacting our Data Protection Officer (DPO).

Step 2: Investigation of complaint

Your complaint will be investigated by our DPO.

A response to your complaint will be provided in writing within a reasonable period (one month in principle, but we may inform you should we need more time to process your request).

Step 3: Contact Data Protection Authority

We expect that our procedures will deal fairly and promptly with your complaint. However, if you remain dissatisfied, you may also contact the Data Protection Authorities The Information Commissioner as follows:

Office of the Information Commissioner

Web: https://www.ico.org.uk

Helpline: 0303 123 1113

Complaints must be made in writing 

Complaints must be made in writing

Consumer Department

AB InBev UK Limited T/A Budweiser Brewing Group UK&I

Tel: 0870 241 1124

Bureau

90 Fetter Lane

London

EC4A 1EN

Any complaints or correspondence in relation to this Privacy Policy should be sent to our DPO at: abi-team@first-privacy.com